- A campaign is only as good as its list.
- The first ten seconds decide the call.
- Call at hours that suit your customers, and space retries out.
- Define outcomes before you start: interested, callback, not interested, do not call.
- Read the first hundred transcripts.
Start with a list you may call
A campaign is only as good as its list. Use numbers you have consent to call, remove anyone on your suppression list and check preferences before you dial. A clean small list beats a large doubtful one, for results and for complaints.
Write the opening for permission, not pitch
The first ten seconds decide the call. Say who is calling and for which business, ask whether the person has two minutes, and give one reason. If the answer is no, offer a callback and end politely.
This single change lifts the tone of the whole campaign.
Choose calling windows and retries
Call at hours that suit your customers, and space retries out. Calling too often or at odd hours produces complaints and opt-outs. Set a maximum number of attempts per number.
Decide what counts as success
Define outcomes before you start: interested, callback, not interested, do not call. Give each a next step, such as a person calling the interested ones the same day.
Read, adjust, repeat
Read the first hundred transcripts. Note where callers hung up and change the opening or the order of questions. Change one thing at a time so you know what worked.
